I'm an architect of business transformation. I don't believe in passive leadership or
in strategies that remain on paper. My approach is clear: to align vision, execution and cost-effectiveness so that companies not only operate, but grow and strengthen in any scenario.
I'm obsessed with the results and I know how to achieve them. I've led turnarounds,
market expansion and brand repositioning, ensuring that
decision has a real impact on the business.
If your business needs strategic clarity, strong leadership and impeccable execution, we can make it happen. Because success is not a matter of luck, but of making the right decisions and making them come true.
Growth is not improvised. I arrived to redefine the trade strategy, optimize planning and transform profitability. Results? Sales + 25%, margins + 35% and store footprint + 30%.
We turned a stagnant operation into an agile and scalable business.
When the goal is to sell a company or to take it to stock, there is no room for improvisation. I restructured the brand strategy, optimized the operation and strengthened the profitability, bringing the EBITDA to + 60% and the profitability to + 18% sustained annual. We stopped being a family business to become a ready-to-invest company.
From the preparation of the first store to leading the business strategy, my mission was clear: to make the business grow with intelligence and profitability. Sales + 30% in the same stores, cost optimization and
a more efficient model of purchase and planning. Leadership is running, and running is generating real impact
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Play in Apple podcast
Play in Google podcast
Amazon podcast
