I believe in transformation as a constant evolution.
The crises, well read, are moments when everything is shaken, but if we face them with conscience, We can trigger what was waiting to be activated.
They hurt, yeah.
But the truth —when he faces— Order.
And only from there can you trigger the right change.
I believe in the transformations that they live, feel and hold.
Working with companies looking forA real way forward.
Alineum vision, execution and profitability.
And I do it with a clear objective:Unlock the strategic potential of your business, culture and people.
Growth is not improvised. I arrived to redefine the trade strategy, optimize planning and transform profitability. Results? Sales + 25%, margins + 35% and store footprint + 30%.
We turned a stagnant operation into an agile and scalable business.
When the goal is to sell a company or to take it to stock, there is no room for improvisation. I restructured the brand strategy, optimized the operation and strengthened the profitability, bringing the EBITDA to + 60% and the profitability to + 18% sustained annual. We stopped being a family business to become a ready-to-invest company.
From the preparation of the first store to leading the business strategy, my mission was clear: to make the business grow with intelligence and profitability. Sales + 30% in the same stores, cost optimization and
a more efficient model of purchase and planning. Leadership is running, and running is generating real impact