Everything you need is already inside. Just identify it, structure it... and trigger it

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What do I do?

Company they already realized that remaining the same is not an option. They know something has to change, but They don't want canned recipes or empty speeches. And they're ready to look honestly, order what matters and act with intent.

How do I do it?

With a living, direct and structured methodology in 5 phases. And they all point to the same thing: trigger the potential of your company to achieve the desired objectives.

What I offer you

NOTES
1. DIAGNOSTIC — N.O.D.O.

We create a strategic space where the company is seen from within: His history, his culture, his invisible tensions... from respect for his DNA.

We give you:

  1. What we saw.
  2. What needs to move.

3. Where to start.

2. CONCIENCE

We design powerful conferences and conversations to align hearts and minds with what the system is already asking.

It's not motivation, it's collective activation from shared truth.

3. DIRECTOR AND DIRECTORATE

We organize with you the critical nodes of the system: We redesign the commercial model, land the real culture and activate the leadership that can support what comes to trigger the strategic potential and turn it into real decisions.

Here it is clearly seen, decided with meaning and prioritized with logic, without adornment.

4. IMPLICATIONS AND MEASURE
  • We activate internal laboratories (LAB +)
  • We structure the talent model (M.O.T.)
  • We train to teams in decisions with data (Applied Commercial Intelligence) and
  • We'll join you. to leadership with talks that they hold (Mentoring strategic) 

for trigger potential in action.

Here it is run and measured.

5. REVISION AND EVOLUTION

N.O.D.O. Come back like periodic space to review, readjust and reconnect with the intention.

To listen again, hold what does work and adjust what does not work

My products to trigger the potential of your company, order what matters and activate what is already ready to move forward

1. PONENCES

1. PONENCES

Talks that shake. Each paper is designed for trigger new ways of thinking to make clear progress towards the objectives of the company. There are no canned formats. Each intervention is personalized, built from the reality of your organization.

2. SEMINARIES

2. SEMINARIES

Intensive spaces of 1 or 2 days for trigger real changes that help achieve the company's objectives. Designed to break inertia and align culture, strategy and leadership. With real teams, concrete decisions and shared vision

3. LIDERAZGO LABORATORIES

3. LIDERAZGO LABORATORIES

Designed for trigger authentic leadership, which recognizes its impact, acts with awareness and moves the system from the reality that it lives to direct the company towards the achievement of its objectives Closed sessions for leaders ready to provoke real movement.

4. COACHING / EXECUTIVE MENTORING

4. COACHING / EXECUTIVE MENTORING

One-to-one accompaniment for leaders at key moments of evolution. I accompany you to see clearly, to order ideas and to make decisions that make a difference. Because, sometimes, trigger Your own vision is the step that changes everything.

5. D5

5. D5

Everything you need is already within your organization, D5 methodology structure and unchain all the potential of your company to achieve your goals. Your success is my KPI.

Know this service

Everything you need is already inside. Just identify it, structure it... and trigger it.

My Experience

What I've done (and what I keep doing)

2019- Present

Chief Merchandising Officer

ADOC SA de CV Republic of Salvador
2014 - 2017

Chief Merchandising Manager

MODA HOLDING (Nexxus Capital) ~ Mexico City, Mexico
1997 - 2014

Head of Buying

C & A MEXICO S. de R.L. ~ Guadalajara, Mexico

Work

Study

2023

Managing Turbulence Program

HARDVARD BUSINESS SCHOOL BOSTON, US
2020-2021

Global MBA

IE UNIVERSITY - MADRID, SPAIN
2013

Leadership Program

IMD - LAUSANA, SUIZA

Listen to the last one. episode of my podcast and discover why change does not wait.

Testimonies

What they say about me (no filters or scripts).

Testimonies

What they say about me (no filters or scripts).

1
Yulia Zharikov - CMO Litres, ebook and audiobook servica
"Calo is an open-minded person and a thinker out of the ordinary. It always provides a unique perspective in the discussions, enriching each theme with its vision. His attention to detail and his focus on people transform the environment, raising the level of inspiration of the entire team. In addition, their continuous learning mentality makes their experience truly versatile and complete."
2
Sandro Mati - President Copeland Europe.
Calo embodies the essence of a Level 5 leader, very similar to those described by Jim Collins. His unwavering dedication to success is only matched by his deep humility and deep commitment to his family.
3
Yuri Briseño - Retail Design Leader
Calo presents you with challenging missions, creating the perfect environment to make them a reality. With him, you'll sail through the turbulence with a smile.
4
Caroline Simba - Chief Enterprise Business Officer.
"Calos is extremely determined and has an admirable desire for knowledge and continuous learning. It shows great leadership skills and a ability to unite people around a common purpose. During my interaction with him, I came to admire his humility and his exceptional understanding of his profession."
WhatsApp Image 2025-05-22 at 10.36
Zaki Alalweyat, CFO at ARX Saudi Arabia
"So what I need to say about u," you are my master in the marketing I learned the best skills in the real practice in the marketing during the global executive MBA at IE, I believe Carlos born with natural gift to be genuine who can influence and inspire people around him "

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