C & A - calogarcia

C & A is an international fashion brand, founded in 1841 in the Netherlands. With a presence in 22 European countries, Brazil, China and Mexico, it has more than 2,500 shops worldwide.

2014Head of Buying19972014

Achievements Impact

I consolidated the concept of 'shop-in-shop' for footwear and accessories, increasing the company's total sales from 25% to 35%.
I led a commercial transformation through the development of key volume programs and a collection of fast- fashion, achieving a sustained growth of 30% in sales in comparable shops.
I established a solid purchasing, planning and distribution base, driving a sustainable annual growth of 18% in sales and gross margin.
I established a reliable supply base in Asia and Latin America, increasing the margins by 10 percentage points.
I optimized the assortment mixture by removing non-essential categories, keeping the EBIT without any impact.
I pushed the P & L's profitability by 20% through the 'Third Mark Project', where third-party brands covered the costs of sales partners in store.
I led the 'Cultural Change Project', transforming the corporate mentality of loss and apathy into profitability and commitment, driving sustained growth of 30%.

Ready to transform your company

I boost sales, optimize inventories and strengthen brands for sustainable growth.

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Achievements Impact

Ready to transform your company

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let, s talk

Let's talk.

Follow me.

Achievements Impact

Ready to transform your company

Quick links

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