MODA HOLDING (Nexxus Capital)

Platform for the acquisition and operation of important brands in the fashion and footwear industries. backed by venture capital investments from Nexxus Capital, with more than 150 shops in the Mexican Republic.

2017Chief Merchandising Manager20142017

Achievements Impact

I transformed the company from a family business to a strategically focused organization, building commercial structures and driving a cultural change to prioritize customer centrality and profitability.
I developed a 3-year strategic plan that maximized EBITDA, achieving a 60% growth in profits.
I established a solid purchasing, planning and distribution base, driving a sustainable annual growth of 18% in sales and gross margin.
I led a successful brand repositioning, changing the target audience of consumers over 45 to a younger audience (25-45 years).
I launched a new store concept that generated 30% more sales than the previous model.
I extended the development of products to the Asian market for footwear and accessories, increasing the margins by 10 percentage points, contributing to 40% of total annual purchases.
I improved the sales and inventory efficiency of stores, increasing the overall contribution by 13% to reach 24%.
I implemented a "size adjustment" programme and a new scheme of commissions that reduced the labour force by 20%, maintaining an accelerated growth of 18%.

Ready to transform your company

I boost sales, optimize inventories and strengthen brands for sustainable growth.

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let, s talk

Let's talk.

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Achievements Impact

Ready to transform your company

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let, s talk

Let's talk.

Follow me.

Achievements Impact

Ready to transform your company

Quick links

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