ADOC - calogarcia

Retail company in Central America with over 250 shops. Managed brands include CAT, The North Face (Full Concept), Hush Puppies, ADOC and PAR2 (Footwear and Accessories).

2019Chief Merchandising Officer2019 Present

Achievements Impact

I launched new trading strategies in 2019, stopping a 20% fall in sales and margins through specific inventory adjustments and refined business strategies.
I mitigated the impact of COVID- 19 through strategic inventory optimization, limiting excess stock to 20% despite a 40% drop in sales, and led an organizational restructuring that reduced payroll costs by 30% while maintaining operational continuity.
I established a strong framework of purchases, planning and allocation that, despite the volatility of the Central American market, led to a 25% increase in sales and a 35% improvement in the commercial margin in comparable shops.
I restructured the brand portfolio and implemented a brand building strategy to increase its value, achieving a 20% increase in GMRIO despite the logistical challenges in Central America.
I implemented a sustained growth strategy, expanding the presence by 30% to increase market penetration and diversify trade risk in Central American markets.
I created and implemented margin maximization strategies, laying the foundations for a triple increase of NPAT in three years.
I cultivated a customer-centred culture and an internal service-oriented mentality, within a hybrid work model adapted to a multi-generational workforce in an organization with 70 years of history.
I pushed the Zero Excel project, transforming an Excel-based error-prone operation into an internal agile system, eliminating reworks, improving data accuracy and accelerating decision-making.
I pushed the Zero Excel project, transforming an Excel-based error-prone operation into an internal agile system, eliminating reworks, improving data accuracy and accelerating decision-making.

Ready to transform your company

I boost sales, optimize inventories and strengthen brands for sustainable growth.

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let, s talk

Let's talk.

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Achievements Impact

Ready to transform your company

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let, s talk

Let's talk.

Follow me.

Achievements Impact

Ready to transform your company

Quick links

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