For a long time I believed in a very popular lie in companies.
That we're multitasking.
That we can move ten projects at the same time.
That we can be in everything.
Reality is another.
When everything is priority... nothing is.
Over the years I learned something simple: a company needs very few real priorities, three at most.
- Three places to put the energy.
- Three problems that really matter.
- Three bets that can move the needle.
Everything else is noise.
I once had an English CEO who taught me this in the clearest way.
When he arrived, he called me in his office and told me something I never forgot.
"I don't want to know anything about your area for a year."
My area was just not a priority at the time.
"Do what you have to do to make it work,
but all the company's attention will be in other areas. "
"See you in a year."
At that time I found it strange... in time I understood that I was right.
When a company clearly decides where to pay attention, everything starts to line up.
- The resources.
- The decisions.
- The energy of the organization.
That day I understood something I never forgot: companies don't grow where there are more projects.
They grow where the leadership decides to pay attention.
