Your culture can't stand a new idea and it's not because the idea is bad. It's because No one can hold it.
The day a good idea was rejected as a virus
Diego's team proposed something different. Not radical, not millionaire. Just... different.
But it was enough for them to mention it at the management meeting to uncover the "immune system" of the company:
— "That's not with us."
— "What if it goes wrong?"
— "Who's gonna take over if it doesn't work?"
The proposal He didn't even get to the PowerPoint.. It wasn't a bad idea. It was an idea that came to a body that was not prepared to receive it.
There are cultures that destroy the new... without realizing
Have you realized that many ideas They die before they are born?
Not for lack of resources, but for lack of conditions.
Because everything is designed to keep things working. As always.
And in that model, the new uncomfortable, annoying, challenging. It demands another mentality.
And that —in many cultures— It's seen as a problem.
It's not about having ideas. It's about having a system that supports them.
A 100% culture focused on operating, producing and fulfilling has no space for the uncertain. And the uncertain is the natural habitat of innovation.
If you don't change the environment, the best idea won't survive.
LAB + — A different but connected immune system
LAB + is the fertile ground where the ideas can grow without being attacked by daily operation.
Where a parallel culture is built, do not enemy, which understands that the new needs other kind of leadership, other kind of metrics, and other kind of conversations.
We help you build that system without breaking the core, but giving the new a real chance to be born strong.
Because if everything that comes in has to look like what already exists, So you're never gonna have anything really new.
