Spoiler: the best profiles for the future are not always the favorites of the present.
In many companies, people who could transform the business the most already understood that it is better not to say anything.
Not because they have no ideas.
If not because they learned —to the bad— that every new idea is a threat. That raising your hand is exposing yourself. What to propose is "get out of the mold."
And when they understand that... they shut up. They don't quit. They don't fight. They don't show. They just adapt, they keep doing their job, they keep smiling at meetings, but no longer the future. And you can't even tell.
The problem is not talent. The problem is, you don't have permission.
We continue to talk about innovation, but we ask them of the same old.
- The ones that don't bother.
- To those who already have a budget.
- Those who are not going to change anything.
We give the wheel to valuable profiles, yes... but created to run, not to explore. And that's not innovation. That's management with another name.
Innovating is not following instructions, it is walking without a map. It is to fail without guilt, it is to have criteria, guts and freedom and for that you need a different system, not a sign on the wall.
LAB + is that system.
LAB + is not a committee, it's not a buzzword. It's a place inside your company where people hungry for the future can try. No permission. No apologies.
We designed that space with you. With different rules. With different times. With people who don't compete with the core, but they do push it forward.
LAB + is where the ideas are validated, where the "and if..." are tested, where the restless talent stops feeling uncomfortable... and begins to feel essential. Because the future won't come out of the manual, He's gonna get out of people who don't know how to keep quiet anymore.
Are you going to keep asking them for patience, or are you going to give them permission?
