Don't expect commitment if all you offer them is to repeat your path.
They won't be compromised if you ask them to pay the same price as you, walk the same, think the same, suffer the same.
That's like driving a car just looking through the mirrors.
New generations need actual impact in what they do.
Space for co-create, propose, build your own.
They need to feel they're adding value from its authenticity.
And many times we judge them for not having gray, for not losing their hair... as if the experience came only over the years.
That's fake.
They can contribute.
They can build.
But they need a real space to do it.
And when they have it, the engagement appears alone.
The other day, a close friend gave me a brutal lesson.
He leads offices all over the world.
He had a key global convention... and decided to leave it completely in his hands. reverse coach: 25-year-old girl.
She designed everything.
Entrance into emotions, real participation, human connection.
And you know what he said to me at the end?
"It's been the best convention I've made in many years." That happens when you stop wanting them to repeat your story.
That happens when you accept that your truth is not absolute.
That happens when you invite the new generations to write the story with you.
