I'm currently studying at Harvard Business School Online, an IA course for business. And there is an idea that marked me deeply: the IA should serve to free the talent caught in meaningless tasks.
I don't say it as they slogan. I mean it from experience.
I've seen brilliant people spend their days filling out Excels, correcting manual reports, consolidating information that no one reads.
That's not his job.
That's his kidnapping.
And it's not their fault.
It is the system that catches them in processes that became routine, but not in value.
In this case, the IA does not come to replace them.
He comes to ask you an uncomfortable question:
What are you here for?
To validate a cell? Or to make decisions that move the business?
To repeat what you already know to do? Or to think what no one else is thinking?
As leaders, we have to understand this: artificial intelligence is not just about efficiency.
It's about SENTIDE.
The biggest mistake is to see IA as a technological fashion.
Because it's not a fashion.
It's a perfect excuse to redesign the job.
To stop rewarding the one who fills the board, and start rewarding the one who really "moves the needle."
I'm clear: if we don't use the IA to release human talent, then we're losing the only battle that really matters.
