The annual evaluation does not develop talent, it freezes it.
For decades, we believed that one conversation a year could define a person's performance, future and value.
You can't.
The annual evaluation looks back.
The talent looks forward.
When the feedback is scarce, late and solemn, it becomes anxiety, not direction; it becomes judgment, not growth.
Katherine B. Coffman's research is clear: people do not leave for lack of evaluation, they leave for lack of clarity about their future.
When someone doesn't understand how to grow, what way to go or what he needs to move forward, he starts looking for answers outside.
Not because he wants to leave.
If not, because he doesn't see how to stay.
The problem is not to measure little.
It's little talk.
