One day I understood something funny watching the apps work.
No one launches a perfect app; a first version is released and then the real work, updates, adjustments, improvements, all based on something very simple: what the market really needs.
Over the years I understood that many companies should think the same way, but they do exactly the opposite: months discussing the perfect plan, endless presentations, strategies that try to anticipate everything; in the meantime, the market continues to advance.
That day I understood something I still see over and over again.
Companies do not need perfect strategies, they need the ability to move, learn, correct, like apps.
Because the real risk is not wrong.
The real risk is to become a heavy animal, difficult to move, slow to react, trapped in its own processes.
The companies that survive are not the ones that plan best; they are the ones that manage to become agile animals, able to learn and update while the market continues to change.
