I once worked in a company located in a small region and there was a very strong conviction within the organization: talent had to leave the region.
Because "people here understand the market."
Because "the outsiders don't know the customers."
Because "someone outside is not gonna understand how this works."
The problem was very simple: the region was small and the talent available... also; yet the company continued to search in the same circle.
Same profiles.
The same trajectories.
Same ways of thinking.
Over and over.
Until I understood something that I've seen repeated many times.
Many companies do not have a talent problem, they have a geographical myopia problem; they look where they find it comfortable, not where the talent really is, because they believe that someone outside will not understand the market, when it often happens exactly the opposite.
People coming from outside the system:
You see what the inside people have stopped seeing.
They see habits that no one questions.
They see customers from another distance.
They see opportunities that the system normalized.
That day I learned something that I repeat a lot today: sometimes talent is not missing.
We're just looking for him in the wrong place.





